A real human owns this business 💕

Hello to the lovely person reading this! I'm Jade the Piercer and Owner of Jade Alexandra Piercing and this is my humble journey!

I was born in December 1992 and such an inquisitive knowledge-seeking Sagittarius I indeed am! I have always lived locally to Durham, much like a hobbit I am endearingly fond of this shire, I may venture out in the world but I always love the green welcome of Durham when I return, it is and forever will be "just home".

I began my career in 2010, I apprenticed under Lee from LLCooltatts initially as an aspiring tattoo artist, I had always been artistic and creative and Lee gave me an opportunity I am still so thankful for today. I didn't become a Tattooist in the end but it was how I got my "foot through the door" into the industry!

I was at the time a recent care leaver, after being estranged from my family, back then apprentices in tattooing did not pay anything, so I found myself trying to pursue an industry I was inspired by whilst also being in financial difficulties and hardships trying to run a home on my own and support myself. Due to my circumstances, I had been lucky to have support from a local support worker named Bert Moutter, from a charity known as DISC. I expressed to him that I wanted to learn body piercing, something I could do additionally to my apprenticeship as a means to generate a self-sustainable income. Bert helped me apply for a grant with another charity (BUTTLE UK) to access funds for a course. -  it is super important to me to give credit and remember how important these charities and wonderful volunteers are and to humbly most of all, not to lose sight of where I started!


In 2011 I enrolled on an above-the-waist body piercing "course". The first piercing I ever did was a tongue! I was terrified but to my surprise it was second nature & it was from there that piercing became the love of my life.

"Naïve and brains brand new"

Equipped with a so-called piercing kit, I had been led to believe that after completion of my so-called "course" I had been given all the tools and knowledge needed to start a career in piercing, believing a certificate and a not even "entry-level" piercing kit meant I knew what I was doing and oh boy was I wrong! Whilst the experiences under my belt since then have taught me all the do's and don'ts, Today I would strongly advocate that anyone wanting to become a piercer, avoid piercing courses like the plague! I honestly had to completely learn everything from scratch as what I had learnt at the course was incredibly insufficient and I have basically self-taught myself everything I now know today, the hard way. I now know that piercing courses are just another person's idea of a get-rich-quick scheme and aren't worth the paper they are printed on.


Piercing is as much a science as it is an art. Experience and genuine education of the prior are more important than the latter.

I have since worked in numerous studios over the years, each of them I learnt valuable lessons, not only as a piercer but in business too.

From 2014 to 2017 I worked in a busy city centre studio, it was around then that I really started to become aware of the importance of often overlooked aspects in piercing and I began a process of realising that these were things I needed to change and educate myself on properly, such as the importance of jewellery materials, jewellery surface polish, proper knowledge of wound care healing stages etc - Piercing is really not as simple as most perceive! I had really begun to evolve, perfect how I did my piercings and procedures,  everything from how jewellery affects healing, asepsis and how to maintain it, all I wanted to do was flourish and keep fine-tuning, to continue educating myself.

However, despite my best efforts,  my position in the studio I worked in at the time greatly hindered my ability to evolve in other aspects & I had to accept that not everyone shares the same ethics and visions of growth that I had for the future. Why change something if it was working? I understand that mentality, but it's not a mentality I shared, then or now. I would always think to myself, but if you know can do and offer better why wouldn't you want to make sure you're doing it? Why wouldn't you want the best for your clients? Why not improve your standards if you have the knowledge and means? It just didn't sit well with me, that I knew my answer deep down and working for somebody else who had a different perception meant that I was to remain limited or have the necessary control to make the choices I knew I needed to make to progress ethically and responsibly.


When met with resistance, it's time to propel forward into something greater!

I asked myself an important question one day, "Well, do you believe in yourself" and my answer was "yes, I do!" So with my answer I left knowing the next and only step for me was to run my own business, where I could make all of the decisions, invest in what I wanted to invest in, take responsibility for the direction I wanted my piercing services to go. I knew it wouldn't be straightforward or easy, but it would be worth it knowing my heart was in the right place and that what I was doing wasn't in pursuit of money or any shallow means, it was because I wanted to be genuinely integral above all else. Because that was what really mattered!

At the time I had also not long lost both of my parents and admittedly, it was terribly frightening to leave a job where I had financial security, to pursue my own business. I had nothing saved up, nobody to help me, just £350 and some self-belief! I remember when my first quality jewellery order arrived and the feeling of excitement looking at the difference in quality to what I was about to use in comparison to that which I had been limited to using previously, is genuinely a feeling I will never forget. So shiny I could see my face in it. I was going in the right direction, jewellery should be high quality, made of the correct biocompatible materials, this was it! There was no stopping me now! I knew I was making the correct choices and making the right steps into a better future, not only for myself but to contribute positively to an industry that for so long had inspired me, I could now support to evolve. 

I spent a couple of years learning, saving, investing, the ups and downs of business, adapting and growing. Not only was I evolving into a piercer I was proud to be, but I was evolving personally too, to become a human being who leaves the world better than she found it. The journey of life and its tests of faith, what is lost is also gained. The universal balance, cause and effects, So many transformational chapters!

In 2019, after looking for new premises, I met Sue and Chris, who are the owners of Buzzin Guns, they had the perfect space within their studio available for my business to trade from. Not only that, they were also business owners who shared the same ethics and dedication to evolving, integrally that I did! I have nothing but love and respect for them. It's an incredible Studio, every day is a joy to come to work and run my business from.

In my personal time, I love learning, reading books, expanding my consciousness and being in nature. I am quite partial to a cup of tea in my garden on a morning listening to the birds before I start my day. I am blessed to have a wonderful partner, a work in progress.... eclectic but wonderful little home, our little Pomeranian Poppy who is getting a little old now & Miniature Dachshund Minnie... Much to love and be eternally grateful for.

I am thankful for all of life's lessons, to all my wonderful clients old and new, for the trust love and support. It's my sincerest dedication that Jade Alexandra Piercing continues to evolve with love and integrity. I haven't just grown it, it has also grown me.

Thank you all for being a part of my journey and for allowing me to be a part of yours, even momentarily.

Love Jade xxx